Bay State Savings Bank Wins Two Awards For Best Radio Campaign And Rising Star At NEFMA Annual Gala

On March 11, Bay State Savings Bank won two awards at the New England Financial Marketing Association Awards Gala for Best Radio Campaign and Rising Star.

The annual gala, which was live streamed online with Vimeo, highlighted marketing initiatives submitted by multiple financial institutions and agencies across six New England states.

Bay State Savings Bank won the award for Best Radio Campaign for its radio advertisement “Communication During a Pandemic,” which promoted the Bank’s open branch locations, heightened safety measures, online banking technology, and drive-up services to assist customers throughout 2020.

Bay State Savings Bank’s Marketing Coordinator and Financial Literacy Assistant Ariana Dello Stritto won the Rising Star Award, which honors emerging talents at financial institutions who have created impactful marketing early in their careers. Ms. Dello Stritto, 28, joined Bay State Savings Bank in December 2018 as Marketing and Human Resources Assistant and was promoted to Marketing Coordinator and Financial Literacy Assistant in December 2020. As Marketing Coordinator and Financial Literacy Assistant, she produces print, radio, and video content, manages the Bank’s social media accounts, and coordinates fundraising initiatives to benefit local community organizations.