Bay State Savings Bank Wins Best Radio Ad For Second Consecutive Year February 22, 2022 Bay State Savings Bank has been recognized as a 2021 NEFMA (New England Financial Marketing Association) award winner in the category of Best Radio Campaign for its Trick or Treat themed radio ad. The win marks the second consecutive year that Bay State Savings Bank won the award. An independent panel of judges selected the most creative, innovative, and successful campaigns among financial marketers across all six New England states, who were celebrated at a virtual Awards Show on February 17. “We continue to be proud of the outstanding work our Marketing team delivers on a consistent basis,” said Bay State Savings Bank President and CEO, Peter Alden. “Our message is simple – we want to be YOUR community bank – and our relatable, engaging content reflects that. It is so important that we continue to make financial services less complicated and easier to understand for everyone.” A full list of winners can be found on NEFMA’s site.